Dominate: the third tenant of the Video Process

dom·i·nate v. dom·i·nat·ed, dom·i·nat·ing, dom·i·nates v.  tr.

1. To control, govern, or rule by superior authority or power: Successful leaders dominate events rather than react to them.
2. To exert a supreme, guiding influence on or over: Ambition dominated their lives.
3. To enjoy a commanding, controlling position in: a drug company that dominates the tranquilizer market.

What is best in life?
To crush your enemies, see them driven before you, and to hear the lamentation of their women.

The first three tenants in the Swellco & Swellco reality reconditioning all function in unison. We CREATE our new reality, we SUBVERT all authority and then we DOMINATE our surroundings. We are trapped in a current reality where individual conflict is discouraged. Society has neutered our ability to achieve personal glory through brute physical force and taught us that frail reconciliation is the one and only course. At Swellco & Swellco, we believe it is your right and duty to make every attempt to bend reality to your will, to dominate every single aspect of your life.

Beat your chest as they bow their heads.

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