Create: The first tenant of The Swellco & Swellco Video Process.
(cre?ate Spelled Pronunciation [kree-eyt] IPA verb, -at?ed, -at?ing, adjective)

1. to cause to come into being, as something unique that would not naturally evolve or that is not made by ordinary processes.
2. to evolve from one’s own thought or imagination, as a work of art or an invention.
3. to cause to happen; bring about; arrange, as by intention or design: to create a revolution; to create an opportunity to ask for a raise.

What you are experiencing today, is gone tomorrow. If you aren’t aware that an event transpired, then as far as you know, that event didn’t occur. We are in charge of how our own experiences are perceived. We CREATE our own world, whether it be a heaven or a hell, a prison cell or a circus. If you don’t like your reality, CREATE a new one. If it’s a reality others enjoy or approve is irrelevant. This is your world, you have to live in it so create a perception you can endure.

After all, it’s all in your head.

Photos courtesy of http://herbalterrorist.tumblr.com &  http://epicnsfw.tumblr.com