Embrace the unreality
Subvert: The second tenant of The Swellco & Swellco Video Process.
sub·vert (s?b-vûrt’) tr.v. sub·vert·ed, sub·vert·ing, sub·verts
1. To destroy completely; ruin: “schemes to subvert the liberties of a great community” (Alexander Hamilton).
2. To undermine the character, morals, or allegiance of; corrupt.
3. To overthrow completely: “Economic assistance … must subvert the existing … feudal or tribal order” (Henry A. Kissinger). See Synonyms at overthrow.
While The Subversive Subliminal Video Process conditioning’s first mandate is to CREATE a new world by altering one’s perspective and perception of the current reality, the second step coincides hand and hand with the first. Subversion of reality is necessary in order to re-sculpt one’s world view and break from the reality all consumers find themselves trapped in. It is the Video Circus Consumers responsibility and duty to undermine all things deemed “normal” and rally and praise all things unusual. If it is bendable, bend it. If it can be broken, break it. Any fabric in society that is flammable should and must be set ablaze. We are all imprisoned in this physical world, it is our duty to resist and rebel against our jailer.